tbh it prob not be utah.
Ward not a huge seller in america and he be taking the lion share being the No1 and the fact he doesn't need to fight froch again, plus froch will get mugged even more. All PPV sales related.
This groves fight a huge draw in britain and will sell way more sky PPV. Ward imo wouldn't have the same interest with the british public, and the Americans generally don't give a shit about ward going by his fights so far. he in and around a weight division they general don't show much interest in. roy jones was a proper superstar for 10 years and he was never PPV box office in america. The money be in the groves fight, the interest be even bigger now.
basically everything MF said. Be a hard fight to sell to people imo